Meet your small
business bookkeeper team
To us, staying on top of your books is just second nature.
For so many entrepreneurs, the finance fear factor is real – like once you get brave enough to pull back the curtain on your business books, there’ll be a scary guy in a suit waiting to grill you on everything you’ve been doing wrong. But that’s so not what we're about. (And you’ll never catch us wearing suits.)
At Numbers by Jen, our thing is approachable, no-judgment bookkeeping and CFO services that free you up to do your thing. We help you understand your numbers so that you can do more of what’s meaningful to you – in your business and in your life.
Hey, I’m Jen, a corporate-savvy accountant turned small biz-friendly bookkeeper.
If I’m being honest, this business started as a favor to my sister. She’s a creative pro who needed her books organized, and I’m a numbers whiz whose idea of a good time was curling up with a glass of wine and a spreadsheet in the evenings while my husband watched football. (True story. And I still love it!)
But that favor (you’re welcome, sis!) quickly grew into something more. As the leader of the corporate accounting team at a major construction firm, I loved the work, but the pull to continue building my own business grew. I knew that intimidation over numbers was holding so many business owners back from reaching what they really wanted. Or even paying themselves regularly for their hard work! And I knew I could help.
I'm Jen, a corporate-savvy accountant turned small biz-friendly bookkeeper.
Meet our founder
10+ Years in Finance, Quickbooks Proadvisor, Mom of 3
I believe that smart bookkeeping can help us nurture our profit and our passions at the same time. And after becoming a mom, leaving corporate, and growing Numbers by Jen into a real-deal business, I've seen firsthand how our finances set up the foundation for the life we really want.
For me, that looks like whipping up beautiful financial reports for my clients and snuggling up to watch Netflix with my kids. It looks like smart business growth and slow living, so that I can pour myself into my work and still be present in the community that I call home.
So whatever you want to make possible, we're here to back you up with the bookkeeping support to help you achieve it.
Approachability
Quality
You didn’t get into business to spend time on numbers, but we did – and that’s why I make it easy for us to look behind the curtain together! Whether you feel unsure or even maybe a bit embarrassed by whatever’s going on in your books, we'll guide you through it with zero intimidation factor.
You know that thrill you get when you step back to admire your crisp spreadsheet, with every number finally in its right place? (Well, maybe that’s just us…) The point is, doing things the right way makes all the difference. By bringing order to your finances (and keeping it that way!), you can stop worrying about errors or oversights and make clear, confident decisions.
Connection
We keep it real, because work is way more fun when we enjoy our relationships with each other. You always have permission to show up in yesterday’s hoodie, share updates on your kitchen reno, and relax if you’ve got a child running through the background. We’re in it together!
Trust
Freedom
We get it – finances can be sensitive. We’re always told not to talk about money but then here you are, letting someone see your every transaction? But we’d never dream of judging or shaming you. Count on us as a trustworthy guide to help you make the business and life you want possible through a strong financial foundation.
We’re here to help free you up to focus more on what’s actually meaningful to you, both within your business and outside of it. So go ahead – plan for a four day workweek, save for that lake house, or reserve your afternoons for your kiddos. We’ll help structure your business finances to have your back.
Numbers by Jen runs on...
Paul Schubert
Accounting Manager
Paul brings precision, expertise, and approachability to every client relationship. He thrives on deciphering financial jargon and spotting patterns others miss, helping clients pull actionable insight out of a sea of numbers. From private companies and higher education to non-profits and credit unions, he brings a wide range of industry experience to the table.
He holds an MBA from the University of Cincinnati and has worked with Jen for 5 years and counting (she can't get rid of him!).
When he's not staring at QuickBooks, you'll find him on his yoga mat, playing cello, or planning his next trip — 45 countries and counting.
Suzana Vidic
Bookkeeper
Suzana is a bookkeeper at Numbers by Jen, where she helps keep client’s financials records accurate, organized, and up to date. Outside of work, Suzana loves family adventures, traveling, and tackling new home projects.
Tori Roth
Bookkeeper
Tori brings a numbers-obsessed brain and a genuine love of small business to Numbers by Jen. With a Bachelor’s in Pure Mathematics, a Master of Business Administration, and 10 years as a Financial Analyst at Cincinnati Children’s, she traded the corporate world for the world of local business — and hasn’t looked back.
She loves bringing clarity and confidence to business owners, especially helping clients spot trends in their numbers that point the way to smarter decisions. Outside of work, she’s usually clocking miles as a runner, in an Xformer Pilates class, or chauffeuring her four kids (and one very good dog) around Cincinnati.
Stephanie Manley
Bookkeeper
Stephanie is a bookkeeper at Numbers by Jen who loves turning messy financials into clean, useful information for business owners. She enjoys helping clients feel less overwhelmed by their books and more confident in their numbers.
Outside of work, Stephanie stays busy wrangling two teenagers and binge-watching TV shows because she doesn’t have the patience to wait a week between episodes. She has an iced coffee obsession and is always up for talking about a good book!
Jennifer Rochford
Bookkeeper
Jennifer is a bookkeeper at Numbers by Jen. She loves working with service-based business owners, keeping their books accurate and organized so they can focus on running their business with confidence.
When not working, she's spending time with family, cheering on her son at his baseball games, or fitting in a workout or a walk.
Let's partner up!
You deserve a business that supports your profit, your passions, and pays you on the regular.
Interested in 1:1 bookkeeping support?
With lots of encouragement and zero accounting jargon, we serve up consistent reports and financial insights that put you confidently in the driver’s seat of your business.
i need bookkeeping!
Is DIY a better fit for you right now?
Our expert-but-approachable DIY templates take the “winging it” out of your books, helping you manage your finances without fear. And for affordable over-the-shoulder support, book an Intensive!
I'll shop resources!
Is DIY A better fit for you right now?
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